• Big dreams. Start here.
  • Vancouver Public Library, Vancouver, British Columbia by Angelo Narciso
  • StartCanada: Web Design / Development + Social Media Marketing

StartCanada Blog

The StartCanada Blog provides insights about some of the work that we’re doing; including web design / development, design thinking, social media marketing, small business information, trends, tips, ideas and inspiration for start-ups, professionals, non-profits and small businesses.

Is Your Website Mobile Friendly?

Last April 21, Google announced the implementation of its mobile-friendly update. The update:

  • Affects only search rankings on mobile devices,
  • Affects search results in all languages globally, and
  • Applies to individual pages, not entire websites.

How does that affect your website? Your website has to represent you well on mobile devices. Here are a couple of reasons you should care...

  • Today, about half of the adult population owns a smartphone; by 2020, 80% will, and
  • 89% of smartphone users look for local information on their phone and 88% take action as a result, such as making a purchase or contacting the business.

Test your website if it is mobile friendly through Google's Mobile Friendly Test.

In seconds, the test reveals if your website is awesome and mobile-friendly. It even gives a phone screen shot of how the Googlebot sees your website!

Google recognizes three different configurations for building mobile sites.

  • Responsive Web Design,
  • Dynamic Serving, and
  • Separate URLs.

Responsive web design is Google's recommended design configuration for building websites.

Source: The Economist, Google Think Insights, Google Developers

Five Web Marketing Tools for Small Businesses

Five Internet marketing musts according to Ilya Pozin, Founder of Pluto.TV

  1. A well-designed website. 
    Design matters, especially when it comes to your website. 
  2. Smart(er) SEO (Search Engine Optimization). 
    Getting your brand to the top of search engine results is something every business wants.
  3. Noteworthy email marketing efforts.
    If you’re looking to reach your customers and stick to a tight budget, email marketing might do the trick.
  4. Leave your mark socially.
    If your business isn’t on any social networking websites, then, well, you're living under a rock.
  5. Embrace multimedia.
    Now more than ever is the time for meaningful imagery in your business's marketing tactics.

Source: Inc.com

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StartCanada Business Development Corporation

Big dreams. Start here.

StartCanada is a Canadian company that designs, develops and manages elegant and effective websites for start-ups, professionals, non-profits and small businesses. StartCanada also provides social media marketing services for its clients.

Angelo Narciso leads StartCanada and is involved with business development, the design thinking process of web design / development, website management and social media marketing.