• Big dreams. Start here.
  • Vancouver Public Library, Vancouver, British Columbia by Angelo Narciso
  • StartCanada: Web Design / Development + Social Media Marketing

StartCanada Blog

The StartCanada Blog provides insights about some of the work that we’re doing; including web design / development, design thinking, social media marketing, small business information, trends, tips, ideas and inspiration for start-ups, professionals, non-profits and small businesses.

Google Adds Mobile Friendly to Search Today

Today, Google will add "mobile friendliness" to the 200 or so factors it uses to rank websites on its search results. The two important changes are as follows:

  • Google will be expanding the use of mobile-friendliness as a ranking signal which will have a significant impact on search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
  • Google will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.

Google will start to reward sites that provide a good mobile experience for users. As a result, websites that do not meet Google's criteria will tumble in its all-important rankings.

While the mobile-friendly change is important, the ranking update will not make a non-mobile-friendly page with high-quality content rank below lower-quality pages that are mobile-friendly.

Source: Google, New York Times, Econsultancy
Photo: © Angelo Narciso, Casablanca, Morocco

Top 20 Brands in Canada, Ranked by Reputation

The top 20 brands in Canada, ranked by reputation are as follows...

1. Google
2. Tim Hortons
3. Shoppers Drug Mart
4. Sony
5. Canadian Tire
6. Heinz
7. Kraft
8. Samsung
9. Fedex
10. Kellogg
11. Home Depot
12. Campbell
13. Purolator
14. Johnson & Johnson
15. Nestle
16, Subway
17. Costco Wholesale
18. Visa
19. McCain Foods
20. Chapters Indigo

Wondering where some other familiar brands stand? Here's more...

26. Westjet
38. Rona / Roots
40. Apple
43. Hudson's Bay Company
50. Loblaw
59. Molson Coors
72. Boston Pizza
88. London Drugs
98. Starbucks

Does last year's results interest you? Click this: Canada's Top Brands 2013.

Source: Marketing Magazine, May 2014

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StartCanada Business Development Corporation

Big dreams. Start here.

StartCanada is a Canadian company that designs, develops and manages elegant and effective websites for start-ups, professionals, non-profits and small businesses. StartCanada also provides social media marketing services for its clients.

Angelo Narciso leads StartCanada and is involved with business development, the design thinking process of web design / development, website management and social media marketing.