• Big dreams. Start here.
  • Vancouver Public Library, Vancouver, British Columbia by Angelo Narciso
  • StartCanada: Web Design / Development + Social Media Marketing

StartCanada Blog

The StartCanada Blog provides insights about some of the work that we’re doing; including web design / development, design thinking, social media marketing, small business information, trends, tips, ideas and inspiration for start-ups, professionals, non-profits and small businesses.

Build Something. Then Advertise.

  • The most successful brands earn the right to speak before they even run their first ad.
  • Before anybody is going to believe a word you say, you have to earn the right to say it.
  • Great brands like Google, Starbucks and Lululemon didn't do much advertising on their way up. They stood for something and behaved accordingly.
  • What they did was focus on their sense of purpose and on doing things - sometimes with theatrical flourish - that would manifest it.

Source: Bruce Philp, Canadian Business Magazine, November 2015
Photo: Angelo Narciso

Google Introduces a New Logo

What they decided on isn’t groundbreaking - no creative directors will be scrambling to update their brands - but it’s tasteful, flexible, and most importantly, very much Google. Like any new logo, Google’s latest creation will look odd for the first minute or so. But all you have to do is go back and look at the old - okay, yesterday’s - sans serif logo to see, yeah, it really was time for an update.

Source: FastCoDesign.com

Google Canada Logo Celebrates the FIFA Women's World Cup Canada 2015

Google, unlike most organizations, enjoys the creativity involved in constantly reinventing their logo to celebrate the days of our lives. Today, Google Canada celebrates the FIFA Women's World Cup kicking off tomorrow at 4pm at the Commonwealth Stadium in Edmonton, Alberta, with a match between Canada and China.

Catch the games and support our women. The schedule of the games are as follows:

Enlarge the FIFA Women's World Cup Canada 2015 Schedule

Here's a tribute to the Canadian Women's Soccer Team in the recent 2012 London Olympic Games.

Go girls! Go Canada!

Source: Google, Logo Life, BCRV Park, Jocelyn Ngo

Is Your Website Mobile Friendly?

Last April 21, Google announced the implementation of its mobile-friendly update. The update:

  • Affects only search rankings on mobile devices,
  • Affects search results in all languages globally, and
  • Applies to individual pages, not entire websites.

How does that affect your website? Your website has to represent you well on mobile devices. Here are a couple of reasons you should care...

  • Today, about half of the adult population owns a smartphone; by 2020, 80% will, and
  • 89% of smartphone users look for local information on their phone and 88% take action as a result, such as making a purchase or contacting the business.

Test your website if it is mobile friendly through Google's Mobile Friendly Test.

In seconds, the test reveals if your website is awesome and mobile-friendly. It even gives a phone screen shot of how the Googlebot sees your website!

Google recognizes three different configurations for building mobile sites.

  • Responsive Web Design,
  • Dynamic Serving, and
  • Separate URLs.

Responsive web design is Google's recommended design configuration for building websites.

Source: The Economist, Google Think Insights, Google Developers

Google Adds Mobile Friendly to Search Today

Today, Google will add "mobile friendliness" to the 200 or so factors it uses to rank websites on its search results. The two important changes are as follows:

  • Google will be expanding the use of mobile-friendliness as a ranking signal which will have a significant impact on search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
  • Google will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.

Google will start to reward sites that provide a good mobile experience for users. As a result, websites that do not meet Google's criteria will tumble in its all-important rankings.

While the mobile-friendly change is important, the ranking update will not make a non-mobile-friendly page with high-quality content rank below lower-quality pages that are mobile-friendly.

Source: Google, New York Times, Econsultancy
Photo: © Angelo Narciso, Casablanca, Morocco

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StartCanada Business Development Corporation

Big dreams. Start here.

StartCanada is a Canadian company that designs, develops and manages elegant and effective websites for start-ups, professionals, non-profits and small businesses. StartCanada also provides social media marketing services for its clients.

Angelo Narciso leads StartCanada and is involved with business development, the design thinking process of web design / development, website management and social media marketing.