• Big dreams. Start here.
  • Vancouver Public Library, Vancouver, British Columbia by Angelo Narciso
  • StartCanada: Web Design / Development + Social Media Marketing

StartCanada Blog

The StartCanada Blog provides insights about some of the work that we’re doing; including web design / development, design thinking, social media marketing, small business information, trends, tips, ideas and inspiration for start-ups, professionals, non-profits and small businesses.

Build Something. Then Advertise.

  • The most successful brands earn the right to speak before they even run their first ad.
  • Before anybody is going to believe a word you say, you have to earn the right to say it.
  • Great brands like Google, Starbucks and Lululemon didn't do much advertising on their way up. They stood for something and behaved accordingly.
  • What they did was focus on their sense of purpose and on doing things - sometimes with theatrical flourish - that would manifest it.

Source: Bruce Philp, Canadian Business Magazine, November 2015
Photo: Angelo Narciso

Risk Is Everything

As with the Nike campaign above and the following words of Petra Moser, assistant professor of economics at Stanford and its Europe Center, is risk, or that fearless culture, the key ingredient that drives US tech giants?

Mosler compares Europe and the US:

  • They’re trying to recreate Silicon Valley in places like Munich, so far with little success. The institutional and cultural differences are still too great.
  • In Europe, failure is regarded as a personal tragedy. Here it’s something of a badge of honor. An environment like that doesn’t encourage as much risk-taking and entrepreneurship.
  • If you don’t do well at age 18, you’re out. That cuts out a lot of people who could do better but never get the chance. The person who does best at a test of rote memorization at age 17 may not be innovative at 23. The American education system is much more forgiving. Students can catch up and go on to excel. European children may be better behaved, but American children may end up being more free to explore new things.
  • American companies allow their employees to leave and try something else. Then, if it works, great, the mother company acquires the start-up. If it doesn’t, they hire them back. It’s a great system. It allows people to experiment and try things. In Germany, you can’t do that. People would hold it against you. They’d see it as disloyal. It’s a very different ethic.
  • In Europe, stability is prized. Inequality is much less tolerated. There’s a culture of sharing. People aren’t so cutthroat. Money isn’t the only thing that matters. These may be good things.

Source: A Fearless Culture Fuels U.S. Tech Giants, New York Times

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StartCanada Business Development Corporation

Big dreams. Start here.

StartCanada is a Canadian company that designs, develops and manages elegant and effective websites for start-ups, professionals, non-profits and small businesses. StartCanada also provides social media marketing services for its clients.

Angelo Narciso leads StartCanada and is involved with business development, the design thinking process of web design / development, website management and social media marketing.