• Big dreams. Start here.
  • Vancouver Public Library, Vancouver, British Columbia by Angelo Narciso
  • StartCanada: Web Design / Development + Social Media Marketing

StartCanada Blog

The StartCanada Blog provides insights about some of the work that we’re doing; including web design / development, design thinking, social media marketing, small business information, trends, tips, ideas and inspiration for start-ups, professionals, non-profits and small businesses.

Logo Design/Development: The Making of Rio 2016


Witness the design and development process undertaken by the team behind the logo for the upcoming 2016 Rio Olympic and Paralympic Games.

Source/s: Vimeo

Build Something. Then Advertise.

  • The most successful brands earn the right to speak before they even run their first ad.
  • Before anybody is going to believe a word you say, you have to earn the right to say it.
  • Great brands like Google, Starbucks and Lululemon didn't do much advertising on their way up. They stood for something and behaved accordingly.
  • What they did was focus on their sense of purpose and on doing things - sometimes with theatrical flourish - that would manifest it.

Source: Bruce Philp, Canadian Business Magazine, November 2015
Photo: Angelo Narciso

25 Best Brands in Canada

... Ranked by the only metric that matters - the respect of average Canadians.

  1. MEC
  2. Cirque du Soleil
  3. WestJet
  4. Tim Hortons
  5. Roots
  6. Shoppers Drug Mart
  7. Videotron
  8. BRP
  9. Loblaws
  10. Canada Goose
  11. Gildan Activewear
  12. Home Hardware
  13. Canadian Tire
  14. Lululemon Athletica
  15. Saputo
  16. Metro
  17. TD Bank
  18. RONA
  19. McCain Foods
  20. Jean Coutu
  21. Telus
  22. Sun Life Financial
  23. RBC
  24. Molson Coors
  25. IMAX

MEC CEO David Labistour on the company's logo / company rebrand: "... the more complicated the logo was, the less power it had. The simpler and more utilitarian your logo is, the more it shows up on the screen of a mobile phone."

Source: Canadian Business Magazine, October 2015
Photo: © Angelo Narciso, Canoe on Lake Louise

Google Introduces a New Logo

What they decided on isn’t groundbreaking - no creative directors will be scrambling to update their brands - but it’s tasteful, flexible, and most importantly, very much Google. Like any new logo, Google’s latest creation will look odd for the first minute or so. But all you have to do is go back and look at the old - okay, yesterday’s - sans serif logo to see, yeah, it really was time for an update.

Source: FastCoDesign.com

Canada Post Stamps Sinclair and Buchanan

Canada Post features Christine Sinclair, Canada's most accomplished women's soccer player and Kadeisha Buchanan, a rising star on Canada's Women's Soccer Team, to commemorate the FIFA Women's World Cup Canada 2015 to be played across the nation.

Source: Canada Post

Top 20 Brands in Canada, Ranked by Reputation

The top 20 brands in Canada, ranked by reputation are as follows...

1. Google
2. Tim Hortons
3. Shoppers Drug Mart
4. Sony
5. Canadian Tire
6. Heinz
7. Kraft
8. Samsung
9. Fedex
10. Kellogg
11. Home Depot
12. Campbell
13. Purolator
14. Johnson & Johnson
15. Nestle
16, Subway
17. Costco Wholesale
18. Visa
19. McCain Foods
20. Chapters Indigo

Wondering where some other familiar brands stand? Here's more...

26. Westjet
38. Rona / Roots
40. Apple
43. Hudson's Bay Company
50. Loblaw
59. Molson Coors
72. Boston Pizza
88. London Drugs
98. Starbucks

Does last year's results interest you? Click this: Canada's Top Brands 2013.

Source: Marketing Magazine, May 2014

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StartCanada Business Development Corporation

Big dreams. Start here.

StartCanada is a Canadian company that designs, develops and manages elegant and effective websites for start-ups, professionals, non-profits and small businesses. StartCanada also provides social media marketing services for its clients.

Angelo Narciso leads StartCanada and is involved with business development, the design thinking process of web design / development, website management and social media marketing.